When I start speaking about paid link-building, this is probably the most common question I get asked. In the following paragraphs, I`ll be sticking to Googles definition of a paid link, which is exchanging money for links, or posts that have links; exchanging goods or services for links; or sending someone a free of charge product in exchange for them covering it and together with a link.
Quite simply, even sponsored guest posts and paid reviews are viewed paid seo backlinks. As you read through this article, you should be aware that even safer paid backlink building strategies risk being considered element of a link scheme and violate Google`s terms and conditions.
How Come Some Professionals Still Buy Links?
In the early 2000s, selling and buying links wasn`t just in fashion it was considered good business. Directories that let you purchase reviews and service firms that allowed you to buy or rent links sprung up like dandelions on a lawn.
Then Google introduced the weed whacker enabling users to report paid links which forced link buyers and sellers to obtain sneakier or change tactics. Over the past decade, buying links has become increasingly risky because Googles capacity to seek and destroy the SEO value of paid links is becoming uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom made with exact match keywords and converting ad copy rich in clickthrough rates. Nevertheless, it isn`t foolproof. Some companies still turn to paid link building because it`s easier, it`s all they understand, or it`s standard practice within their industry.
Today, an upswing of organic link building and content marketing has essentially nullified the requirement for buying links in the SEO industry at large. SEO PowerSuit`s link-building survey, as well as the follow-up replies by several leading SEO experts, clearly show that creating valuable content worth linking to is recognized as the simplest way to earn links. That said, 40 percent of respondents were unanimous regarding their best backlink building method: creating data- and research-based content.
How you can & How Never to Buy Links
Good link buying practices take some perserverance. You need to begin with the same content you would use to produce an organic link building campaign content which is highly related to your niche, high quality, and attractive to your audience.
You should also use a well-grounded link profile before you decide to consider buying links, which means cultivating high-quality organic backlinks first. Once your assets are in place: Vet websites carefully before purchasing links. Carefully vet each domain for anything that seems off, such as domain history, PageRank, and way too many spammy outbound links. Produce a purposeful link building strategy. Buy links slowly and intentionally, beginning with up to five and gradually increasing over the next couple of months. Your link profile should never exceed 10 to 25 % paid links.
Keep the anchor text diverse across each domain. Anchor-text diversity is essential.
Bad link buying practices include anything Google`s been working diligently to stamp out over the past few decades. Included in this are link farms and private blog networks (PBNs). Should your paid links are yielding a large level of low-quality links, watch out, you`re at serious risk of getting a penalty.
Never buy sitewide links. Sitewide links (e.g. links inside the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr for any backlink package, and contracting a web link selling service (e.g., Sape) are good methods to earn yourself a Google penalty. And if a website openly advertises that they sell links? Run!
Avoid red flag websites. Websites that were previously penalized, repurposed into link/article farms, and generally depend on ad-heavy, content-thin pages should all set your internal alarm blaring.
Obviously, whether you`re buying links or building them organically, it`s always crucial that you monitor the health of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links which may have a negative impact on your website. Be especially diligent if you`ve purchased links double check page quality, authority, etc. regularly, and ensure your links anchor text hasnt changed and that it hasn`t been switched to nofollow.
Do Paid Links Work?
The effectiveness of paid links remains hotly contested. It certainly appears like some companies are managing to blend link buying strategies with organic link building strategies to great effect. We learned that 78 percent of rdvenf who buy legitimate paid links consider those to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to become efficient, in accordance with our poll. Though the reported effectiveness is surprisingly high, the threat of a Google penalty is significant and quite real. If you`re considering buying links, just be sure you recognize the risks and think about the potential impact on your long term SEO before purchasing.