Yesterday I had a client at El Paso SEO Services ask me what footprinting was. While I’ve never heard of it referred to as footprinting, I knew what he was discussing and think that that speaks to the confusion regarding footprints associated with SEO. Within my mind, footprints in SEO come down to 2 major groupings, so let’s discuss them now and break them into two admittedly crude categories: good footprints and bad footprints.
Bad Footprints – Let’s begin with the not so good footprints as they connect with your stake in SEO, you can even consider these as leaving “traces”. Google are able to use a “footprint” to tie a few web pages or sites together in their mind even if it’s not explicitly obvious. Obviously backlink building is definitely the basis of SEO for SEOers, but Google likes all links to get natural or quite simply not built but earned.
Therefore, those who build links and that are in the know work to disguise and camouflage those links that they build to ensure they are appear natural in a number of different ways. When link building from one site you have to another you possess for that purposes of ranking, for example, you definitely want to ensure that Google can’t pick-up on the proven fact that you have each of those sites of the link you create will be worth significantly less.
If both sites are hosted through the same IP, that’s an obvious giveaway that this same webmaster owns both sites and likely is linking for your purpose of influencing the SERPs. The IP in this instance will be the footprint. There are numerous footprints which search engine listings can use to detect backlink building patterns therefore the general guideline is always to always make your link-building efforts look as natural as possible.
Good Footprints – Let’s call these “good” footprints, or typically strings of text that you can recognize and pull coming from a website to discover similar web pages. SEOers may use a footprint to find website pages they wouldn’t normally be able to find through typical searches.
If you desired to find WordPress blogs linked to cars, you will take a collection of text which can be available on most WordPress blogs such as “powered by WordPress”. When multiple webpages share a trait like this it’s called a footprint. You can then throw a modifying term like “cars” on the end of the footprint to find sites linked to your keyword and which satisfy your footprint.
Footprints are handy to find similar sites generally. For link building it’s ideal for when if you locate a kind of site that you can have an easy link from such as a new blog platform you’re not familiar with, you may want to look for a distinguishable footprint you can pull from it to discover lots of other sites/linking possibilities to build away from. It may zgmjop just like a broken record at this stage, but superior content is still king and than any other SEO tip about this or other list.
Creating good content earns you valuable links, social proof, as well as other important ranking signals/factors, not to mention it earns you repeat visitors to your site and contains an increased chance of converting on your website’s goals. Arguably just as essential as understanding what SEO works in 2019 is understanding what you should stop expending time on. Having said that, making predictions on what’s likely to become less efficient is much more of any crapshoot as, outside of black hat methods, it’s much more challenging to take guesses on which search engine listings will value less.