The idea is within the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and even more importantly from a business standpoint–which ideas make money? That’s the real key question.
Sometimes our minds settle into “sleep mode” and attempting to find revenue-generating ideas is similar to pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The New Product Ideas you draw from the better the chances of you discovering that golden nugget. There are several approaches to move ideas from grey to green matter. Below are a few tips:
Don’t Leave Home Without It – Record it! Regardless of how many ideas you might have, also have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the idea. One never knows when an understanding may surface. If you’re just like me, away from pen may be out of mind!
One of the best tools will be the smartphone. The QWERTY keyboards are very well suited for rapid idea recording. And, if you discover yourself without any way of writing it down, well…leave yourself a voicemail.
Find the appropriate Environment – If you believe better in a quiet room make sure you start brainstorming in that setting. We are often flooded with excessive “noise clutter” in our casual and working lives. If quiet is the thing you need, then find the empty conference room (or janitor’s closet) away from phone calls, emails and interruptions. Realize that quiet place and let your mind settle. Take a deep breath and clear the clutter, blow out your brain dust and pay attention to the silence.
A number of the best ideas surface in the strangest places. Yes, the shower is a good place. For many odd reason my mind is useful inside the shower. Perhaps it’s the positive ions or even the running water of the minor key of nature (most sounds of nature are in a minor key to suit your needs musicians). Granted, it could be difficult to jot down ideas inside the shower, but also for some odd reason ideas often flow using the water. And once you find the correct environment, write All of the ideas down. Stupid ideas. Strange ideas. Left field ideas…all of the ideas.
Timing is Everything – Some brains think better each morning and some better later in the day. Some don’t think whatsoever but that’s another matter. For me personally, my mental abilities are sharper each day. Once that cup of coffee hits my neurons and mixes with some dopamine my thoughts is off and running. Thus, should it be ideas you need, be sure to reserve focused time for you to jot down ideas at the duration of peak intellectual alertness.
Should you be on the other part along with your brain is likely to set using the sun, be sure to capitalize on the “night person” benefits. One benefit of the night owl personality is that great ideas will come at night, rest within your sleeping brain, and after that upon waking they offer just the solution you were hoping to find. The saying, “sleep into it” has more benefits then we realize. Besides sleep encourage patience however it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. Should I don’t have a whiteboard I struggle to think, especially when I need to “think out loud.” Just examine those UPS whiteboard commercials: simple, illustrative, innovative, clear and simply plain fun to view.
Even when you are just like me as well as your handwriting looks encrypted, the white board is an excellent tool to “permit it to all flow.” The white board provides for writing, erasing, easy editing, multiple colors and additionally—it forces one to keep your thoughts brief. In addition, ideas coming from a group meeting are easily incorporated on the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical together with the words/ideas you record. Clear, concise and Inventors Corner is actually a natural by-product of great whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some at the office. You will be surprised just how valuable a tool this erasable slate could become. And, if price is not just a barrier, employing a whiteboard that records and prints your brainstorms is the ideal of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in lots of councilors there is wisdom”. In marketing exactly the same holds true. There is certainly just no replacement for objective filtering brought on by multiple minds checking out multiple ideas. The mass mind meld usually works best at the beginning of the brainstorming process because a group of people can often generate rapid fire ways to start the procedure. Once the shotgun of thoughts, words and ideas is placed in writing or whiteboard, the process of narrowing down the winning ideas begins. Give and take together with healthy debate and interaction also helps with this process.
But bear in mind, it’s best to get a team leader within this process. If there is no person to direct the concept stream it is easy to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, always have a goal in your mind for your ideas. Consider, “what is the function of these ideas?” Ask, “How could we offer new goods and services from what we learn and discover?” And most of all, enable the results speak on their own. The end in the process might be different than the ogzbhq so don’t be scared to modify, stop, drop or add new services or products once the storm is over. Brainstorming, like a storm, assumes a lifetime of its very own-so let your opinions do just that.
Don’t Ignore the Customer – The most effective products and services are Inventhelp Prototypes, not company driven. Soliciting ideas out of your internet site, comment boxes and focus groups are critical. For example, one company I dealt with had a hard time choosing a product color. So, an easy survey with 3 to 5 color choices as well as a radio button selection interface was all we necessary to gain feedback from web customers. Because your web site is working 24/7, allow it to end up being the supply of free consumer research. Employing a professional focus group marketing company could be cost prohibitive, so utilize calls in your current customers, website surveys and trade shows being a source of decision data.