Search Engine Optimization Costs can be greatly affected by answering some basic questions about your business and SEO plans, objectives, as well as other consideration. Here are a few questions or issues every small business should resolve before engaging a search engine optimization consultant, or trying to implement Search engine optimization themselves:
1.Exactly what is the most important priority, objective, or goal that you would like to attain using your internet marketing efforts?
Want to establish your company being an “authority site”?
Have you been seeking to create a community using social networking?
Are you currently seeking to generate more leads to fill your sales funnel?
Are you are attempting to draw in more customers to some retail or physical location?
What is your desired outcome for visitors to your web page?
What is your “business structure” to your online marketing?
The responses to those questions will affect the internet marketing strategy, approach, or techniques which can be best suited.
2. The BIG SECRET of Internet Millionaires and nearly all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals with their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To be more specific – targeted prospects is what matters most. Attracting targeted prospects essentially signifies that the website visitors to your web site already are pre-qualified to the extent that you are presenting all of them with information that is aligned as to what they are searching for. This assumes, of course, that the methods employed to attract these are consistent with search engine optimisation and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find you – and how can you get more?
Which keywords do prospects use if they are searching online for the purpose you are offering?
Where is your business currently ranked for anyone terms in the search engines?
How competitive would be the keywords that you are currently currently using to promote your business?
How viable could it be that you will be able to rank for those keywords in the near future?
4. Exactly what does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either that the particular web-page appears on the first page of the natural “organic” Search Results Position (often known as by the acronym: “SERP”) responding to a search for a particular keyword or keyword search phrase, OR that the advertiser has outbid other advertisers to look inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of individuals search online before building a purchase.
72% of men and women use Google when performing online search.
98% of people select a business on “Page 1” when creating a “buying decision”.
Conclusion: In case your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you may be passing up on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look past the Sponsored Results and directly to the “organic results” for your information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest approach to generate traffic for first time websites, to test keywords, and also to “pump” life into websites which are stuck on page 2, 3, 4, 5….157…or else not prominently displayed within the search engine rankings….BUT…the need for the bought traffic may be worthless…especially if it doesn’t convert to sales.
When business owners or webmasters get frustrated using their online efforts, there is frequently a temptation to try to replace with lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting since it is to produce “traffic” fast using this method, it ought to be understood that we now have very real risks related to it.
Anyone with a sound credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from many of these sources is a total waste of money. Ask almost whoever has tried it.
Obviously, Google and Yahoo have made literally vast amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense large amount of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. For the past a long period, however, a lot of those very same marketers complain of losing vast sums on advertising campaigns.
Caution: If you choose to use paid advertising to purchase traffic, proceed carefully – and limit your spending before you verify that this cost/benefit ratio of your own advertising program is in your accepted tolerances, and expectations.
6. Market And Keyword Research – and ways to “re-position” your company online (if needed).
One of the smartest stuff you can do, and definitely one of the first things you need to do, is to perform some fundamental niche research. Only by conducting detailed market and keyword research can you know how to proceed with your internet marketing efforts. Only after performing niche research can you see whether you will end up wasting time and expense (and lost-opportunity costs) by seeking to market your business based upon words or terms or “keywords” which can be either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to get a sense about this all at no cost using the Adwords Keyword Tool.
Begin by entering a wide term that pertains to your business or niche. Then scan the final results for that keywords you happen to be currently using.
Then assess the competition, both with regards to AdWords as well as in the search engine itself. When the first page of natural SERP results is dominated by major corporations, major “authority sites”, or any other stiff competition, then that keyword may be a challenge to rank for. This is also true if the SERP results are for main indexed pages.
On the other hand, if the first page of Google returns lots of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and when they are not from “authority sites”, but alternatively from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and maybe even easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may become a “lead capture form”. It’s hard to imagine that with literally huge amounts of websites published, a lot of websites lack this kind of valuable but inexpensive and simple-to-implement tool.
Lead capture forms happen to be available for about ten years. And we have all grown used to making use of them – as consumers, or as “subscribers”. You may be looking over this information as a result of having entered your email address into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it really is implemented).
Lead capture forms are usually integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
In case you are seeking to develop any kind of business intelligence regarding your visitors, and seeking to determine a follow-up rapport along with them, it is essential to incorporate lead capture forms to your website.
At most basic level, starting a lead capture form can be accomplished in minutes.
8. Understanding Web 2. and exactly how Social Media Marketing Can be Leveraged to Facilitate SEO and to Improve Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The easiest way to know the potential for Web 2. and Social Media Marketing, when it comes to the way that they can help you grow your enterprise is this: Make It Easier For People to Learn About You and also What You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is they are preconfigured (typically) to enable for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret that the way Google (and other leading search engine listings) rank their search results is largely based upon what other people think. It follows that this more and more people who hyperlink to your website, the more Google will consider jmkuiz site to become an “authority site”, or at least a meaningful site, in a particular niche, or certain keyword terms.
The best, cheapest, and probably the most effective stuff that you can do in order to boost your seo is always to incorporate a blog to your website (or allow it to be your internet site), and also to create meaningful and relevant content regularly (e.g. 4 times every week or maybe more).